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There was a time when going to the movies was an event. You didn’t just scroll and click. You called a number. You listened carefully to showtimes. You waited through every option just to hear the one you were hoping for. You were patient because the experience mattered. You anticipated it. You showed up early. You bought the ticket. You showed up. And for two hours, the world disappeared. The 5DX Facial™ was born from that same ritual. Because skincare should not feel like a

There is a quiet moment when you realize you are ready to book a beauty appointment. You may have the need for lashes or a facial. But in reality you became aware of a subtle awareness that something felt dim, distant and slightly misaligned from the version of yourself that feels luminous, magnetic, and fully present. And somehow, almost intuitively, you find yourself searching for the right place to book with. This is not coincidence. This is alignment. Beauty, at its highe

Imagine stepping into a world where time slows, senses awaken, and your beauty transforms from the inside out  all without leaving Seattle. At Valerie Goodew’s Studio Lash & Groom , she has curated exclusive, multi-dimensional experiences  that go beyond traditional beauty treatments, turning a single day into a personal wellness retreat . Her 10-year Reiki practitioner experience  has bloomed. Underthe guidance of Lisa Swisher, a renowned psychic and LMT from Hawaii . Valeri

More than an appointment. A private, sensory-driven beauty experience designed to relax your nervous system while delivering flawless, camera‑ready results. At Lash & Groom, we believe beauty is deeply connected to how you feel. Our signature Mood Lashing™ experience blends luxury lash artistry, advanced skincare, and an immersive environment to create results that last  and an experience you actually look forward to. Located in Lake City, Seattle, Lash & Groom offers private

Before opening her signature studio, Lash & Groom, Goodew spent years inside two of beauty’s most influential distribution companies: Cosmoprof and Salon Services. The Cosmoprof Chapter: Learning Hair in Real Time Shortly after relocating to Portland from Bend, Oregon after closing her beauty shop due to high commercial rent with landscaping fees and consistent construction. Goodew began as a Cosmoprof hair representative, stepping into a highly technical role without a profe

In Seattle’s Lake City neighborhood, inside a softly lit studio draped in Juicy velour and warm femininity, a new form of beauty is taking shape one that feels as intentional as couture and as intimate as a diary entry. Clients step into Lash & Groom expecting lash extensions. What they leave with is something far more sophisticated: a mood-altering, identity-shifting, couture-crafted lash experience designed by a woman who has lived many eras and mastered reinventing herself

For years, beauty has been evolving shifting from surface results to skin wellness, from products that only mask to treatments that heal. And now, the reintroduction is here: Cannabis Esthetics™ a movement that reconnects skincare to the intelligence of the plant in ways you’ve never experienced before. But before we get to where we’re going, let me tell you where this all began. From Bend to the Beginning of a Movement Ten years ago, I built a thriving esthetics business

By Valerie Goodew Celebrity Lash Artist, Beauty Consultant & Industry Advocate In a world where aesthetics drive identity and beauty...

Lashes.. once the crown jewel of modern beauty routines seem to be missing in action lately. Not just in salon chairs, but in selfies,...

Influenced by global economic shifts, rising consumer consciousness, and a growing demand for legitimate beauty experiences, this year’s lash trends are more than just aesthetic. They’re personal. Let’s explore the evolution of lash artistry, the economic forces shaping client behavior, and the unexpected emotional twist redefining what it means to wear lashes in 2025.