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Before opening her signature studio, Lash & Groom, Goodew spent years inside two of beauty’s most influential distribution companies: Cosmoprof and Salon Services. The Cosmoprof Chapter: Learning Hair in Real Time Shortly after relocating to Portland from Bend, Oregon after closing her beauty shop due to high commercial rent with landscaping fees and consistent construction. Goodew began as a Cosmoprof hair representative, stepping into a highly technical role without a profe

In Seattle’s Lake City neighborhood, inside a softly lit studio draped in Juicy velour and warm femininity, a new form of beauty is taking shape one that feels as intentional as couture and as intimate as a diary entry. Clients step into Lash & Groom expecting lash extensions. What they leave with is something far more sophisticated: a mood-altering, identity-shifting, couture-crafted lash experience designed by a woman who has lived many eras and mastered reinventing herself

For years, beauty has been evolving shifting from surface results to skin wellness, from products that only mask to treatments that heal. And now, the reintroduction is here: Cannabis Esthetics™ a movement that reconnects skincare to the intelligence of the plant in ways you’ve never experienced before. But before we get to where we’re going, let me tell you where this all began. From Bend to the Beginning of a Movement Ten years ago, I built a thriving esthetics business

By Valerie Goodew Celebrity Lash Artist, Beauty Consultant & Industry Advocate In a world where aesthetics drive identity and beauty...

Lashes.. once the crown jewel of modern beauty routines seem to be missing in action lately. Not just in salon chairs, but in selfies,...

Influenced by global economic shifts, rising consumer consciousness, and a growing demand for legitimate beauty experiences, this year’s lash trends are more than just aesthetic. They’re personal. Let’s explore the evolution of lash artistry, the economic forces shaping client behavior, and the unexpected emotional twist redefining what it means to wear lashes in 2025.