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By Valerie Goodew Celebrity Lash Artist, Beauty Consultant & Industry Advocate In a world where aesthetics drive identity and beauty...

Lashes.. once the crown jewel of modern beauty routines seem to be missing in action lately. Not just in salon chairs, but in selfies,...

Influenced by global economic shifts, rising consumer consciousness, and a growing demand for legitimate beauty experiences, this year’s lash trends are more than just aesthetic. They’re personal. Let’s explore the evolution of lash artistry, the economic forces shaping client behavior, and the unexpected emotional twist redefining what it means to wear lashes in 2025.